Ahead of the ”March advertising provisional injunction lawsuit”... ”NewJeans” ”group name change” vs ADOR ”unilateral”

Korean girl group NewJeans has revealed their new stage name, but ADOR has commented that it was a one-sided move, and the tension between them remains as it is.
The five former NewJeans members terminated their exclusive contract with ADOR on November 28th of last year, half a year after the dispute between ADOR's former CEO Min Hee Jin and HYBE had begun.
The girls held an emergency press conference regarding the termination. They stated, "We will terminate our contract with ADOR as of midnight on the 29th. The mistake is on HYBE and ADOR's side, so we have no reason to file a lawsuit.
There is no reason for us to pay a penalty," and ADOR has continued to take its own steps.
They then blocked NewJeans from making any independent contact with advertisers and applied for a provisional injunction to "preserve the status of the entertainment agency and prohibit the signing of advertising contracts."
has asked Sejong, the same law firm as CEO Minformer, to represent him legally, and has declared that he will "clearly expose the mistakes of ADOR and HYBE and let people know the truth," and that he will not return to HYBE.
After that, they solicited ideas for a new name for the group that was not "NewJeans", and on that day the group name "NJZ" was born.
They announced that they will be appearing at ComplexCon Hong Kong and making their debut on stage under their new group name.
Meanwhile, ADOR said, "Before a legal decision is made on the validity of the exclusive contract between ADOR and the NewJeans members, the members
"We are extremely disappointed that ADOR made this unilateral decision," the company said, clarifying its position, saying, "ADOR will do its utmost to protect the value of the NewJeans brand."
In addition, the company reaffirmed that it is ready to "talk to NewJeans members and their legal representatives at any time to resolve any misunderstandings and discuss future plans for NewJeans' activities."
The two sides are set to go to court in March. ADOR has filed suit against NewJeans' HANNI, MINJI, DANIELLE, HAERIN, and H
The hearing for the case against YEIN for the provisional injunction to maintain the status of the entertainment agency and prohibit the signing of advertising contracts is scheduled for March 7th. It will be interesting to see how the dispute between the two parties ends.
will be done.