La Roche, the leading derma cosmetics brand of Japan L'Oreal Co., Ltd., the Japanese subsidiary of the French cosmetics company L'Oreal Group.
"Posey" will be releasing "UV IDEA XL Protection Tone Up" on Thursday, February 13th.
As a renewal product of "Rose", "UV IDEA XL Protection Tone Up
We will start selling "Rose +". With the renewal of the product, La Roche-Posay Tone Up UV
The K-POP group, which was appointed as an ambassador, is becoming increasingly popular around the world after its debut song "Magnetic" became a huge hit.
Japanese members MOKA and IROHA of the girl group "ILLIT" were invited to participate in the "La Roche-Posay Tone Up UV
The "Ambassador Appointment Announcement" was held at ANNIVERSAIRE OMOTESANDO on Monday, February 10th.
The renewed "UV IDEA XL Protection Tone Up
"Rose+" is a product that "reflects everything. Light, dullness*1, UV rays. It gives you a fresh, radiant skin tone.
Based on the concept of "UV-protection," this product has been enhanced to address the dull skin concerns that have been rapidly increasing among Japanese people in recent years. It suppresses yellowness and redness to suit the skin tone and skin concerns of Japanese people.
We developed a glow pink design that enhances the correction power while maintaining the original color, improves the reflective power*2, corrects yellowish dullness*2, and gives you smooth, fresh, radiant skin*2 as if dullness has disappeared.
Formulated with three ingredients: Vitamin C derivative*4, an antioxidant*3 that protects against the risk of dullness*1, Vitamin E*5, and LHA*6, a smoothing care ingredient. It adheres firmly to the skin, leaving it smooth with each application.
It gives a brighter*2 and smoother skin impression. In addition, it has evolved to a total of 8 types of UV filters*7, and is especially effective against long-wavelength UV rays that penetrate deep into the skin and cause blemishes, loss of elasticity, and damage.
The design has been strengthened to better protect against UVA. First, the event started with a speech from Naoko Iwakiri, General Manager of L'Oreal Dermatological Beauty Division at Nihon L'Oreal Co., Ltd.
We will explain the La Roche-Posay brand and the renewed product "UV Idea XL Protection Tone Up Rose +", and introduce the La Roche-Posay
The Japanese members MOKA and IROHA of the popular K-POP girl group "ILLIT", who have been appointed as Tone Up UV ambassadors, will appear in HERO
Afterwards, MOKA and IROHA appeared on stage at the MC's invitation. Regarding her first appointment as Tone Up UV ambassador, MOKA said, "I'm a global dermaco
I am honored to be appointed as an ambassador for La Roche-Posay's new products! I have been using La Roche-Posay since I was a child, so I am very happy.
" I told her about her memories of La Roche-Posay. IROHA said, "I'm excited to work with MOKA.
But I am very happy to be an ambassador for this Tone Up UV! My skin is sensitive.
"I always use La Roche-Posay products like my best friend, because I can use them even when I get tired!" IROHA, who is always active on stage, also showed an unexpected side of himself.
Regarding the HERO MOVIE in which the two will appear, MOKA said, "It was the first time for us to act as ambassadors together, so we were a little nervous, but we tried putting a lot of products on our skin and
I also applied some to IROHA, and it was fun to take lots of photos of each other's natural shine!" IROHA said, looking back on the shoot with him.
The cream spreads easily and is absorbed smoothly into the skin, making it very comfortable to use. Even while filming, I was imagining how cool it would be to see someone pick up the product."
She revealed that she was excited during the shoot.
When asked about his impressions after actually using "Rose+," IROHA said, "I really like the new
I really like Tone Up UV Rose+ because it's easy to apply and gives me a fresh, glowing skin tone even on busy mornings. My skin always looks happy.
"I feel so excited," says IROHA, who is always busy, as he shares his unique approach to incorporating the new product. The concept of this product is "to bounce back everything. Light, dullness*1, purple.
When asked about what they want to do to bounce back, MOKA said, "On February 14th, we will release our first original Japanese song on STREAM.
The song has also been chosen as the theme song for a movie, so we will be taking on many new challenges, and even if difficulties arise, we will bounce back and enjoy the challenges ahead!"
She spoke positively about the various challenges she was facing. IROHA said, "I have outdoor concerts coming up, so I want to use this Tone Up UV to properly deflect the UV rays this summer!"
When asked about her daily skin care routine, MOKA said, "In my daily skin care and makeup, I try to make my skin look beautiful while still taking advantage of my natural skin.
"The newly renewed Tone Up UV Rose+ is a product that gives you a fresh, radiant skin full of life, and is an essential part of your daily life!"
In the middle of the event, Dr. Arata Tomori, a dermatologist and La Roche-Posay brand ambassador, also took to the stage. Dr. Tomori said, "ILL
We asked the two members of "IT" a quiz about their daily beauty routines. The first question was, "Of the major stressors in your daily life, which one affects your skin?" The answer was A. Sleep.
They chose from four options: B. Lack of nutrients, C. UV rays, D. Dryness, E. Eating too many sweets. IROHA answered, "I love sweets, so I chose D!" MOKA said, "I like sweets too much!"
I chose option A because I feel like my skin gets rough if I don't get enough sleep." In response to that answer, Professor Yuri said, "Actually, all of your answers are correct! IROHA loves sweets.
However, if you consume too much sugar, you are more likely to experience a phenomenon called glycation, which can accelerate skin aging. It seems that you are also concerned about ultraviolet rays, and that is a very good thing!
"Lack of sleep is one of the major causes of photoaging. It is the root cause of various skin problems such as dullness, age spots, and wrinkles." MOKA responded, "Lack of sleep disrupts the skin's turnover, causing dullness.
When I advised her, "Getting a good night's sleep is the shortcut to beautiful skin," MOKA replied, "I'll be careful not to get too much sleep! Everyone, make sure you get plenty of sleep too!"
In the second half of the event, a birthday surprise was held for IROHA, whose birthday was on February 4th. IR was surprised with a two-tiered birthday cake.
OHA couldn't help but cheer, "Wow! I'm so happy!" She walked up to the cake with a big smile on her face, and the staff there all gave her a warm round of applause, creating a celebratory mood. Finally,
The event ended with a photo shoot with the cake, with the two striking the La Roche-Posay pose that they had invented.
Ambassador Appointment Announcement Date: Monday, February 10, 2025 11:00-11:30 Address: ANNIVERSAIRE
OMOTESANDO (3-5-30 Kitaaoyama, Minato-ku, Tokyo 107-0061) Speaker: MOKA (ILLIT) Speaker: IROHA (ILLIT) Speaker:
Tomori Arata (Dermatologist) ■About La Roche-Posay La Roche-Posay is a leading derma cosmetics brand used by over 100,000 skin professionals around the world.
La Roche-Posay was founded in France in 1975 as a skin care brand that can be used on sensitive skin. Skin is an important part of the body.
Skin is connected to health and to life. La Roche-Posay hopes to support those who are concerned about sensitive skin, skin differences, skin aging, and the signs of aging.
With this in mind, we are carrying out various activities centered around the brand theme, LIFE CHANGING.
Official online site: https://www.laroche-posay.jp/product/toneup-uv.htm
