Innocean meets with Netflix to strengthen advertising cooperation - Korean media

Advertising agency Innocean has announced that it will explore building a strategic partnership with Netflix, including in marketing.
Innocean will be joined by Netflix's Amy Reinhard, president of advertising and advertising leader.
The information session was held for the readers of the campaign. In addition to planning the campaign, the company also explained the details of its digital signage in major areas of Seoul, including the large digital signage at Shinsegae Square in Myeongdong.
Prior to this, Innocean had announced that it would be collaborating with Netflix to advertise on Kia Motors' sports utility vehicle, Newsport, in 2024.
Innocent has signed a title sponsorship contract with Netflix for its upcoming title game "Squid Game 2" on the platform "Tejji".
An Innocent official said, "Netflix's ad-supported plans are gaining interest. The company has hot topic content,
"It's a medium that provides an immersive advertising experience that doesn't dampen the viewing experience. We also consider it important in our branding campaigns."