As food prices rise, demand for light lunches increases, with companies launching new products in South Korea

Food company Samlip announced that sales of its large-sized "Lunch Bread" series, which is priced at 1,900 won (approximately 194 yen), have exceeded 500,000 bags in the two weeks since its release.
A company official said, "The trend of eating light meals is spreading, especially among students and office workers, and our cost-effective products are being well received."
The rising cost of food has led to a growing preference for light lunches.
According to a survey of 1,000 office workers aged 19 to 59 conducted by Macromill's Korean subsidiary Macromill Mbrain, the average lunch bill in 2024 will be 9,000 won (about 923 yen).
) units accounted for the largest share at 24.7%. Lotte Wellfood (formerly Lotte Confectionery) launched a new brand of meal replacement snacks called "Comfort Eats Enough," and is selling cookies, shakes, and other snacks.
The company has launched six new products, including the above, aiming to help people manage their health and time efficiently. In addition, the demand for eating yogurt as a meal is also on the rise. Interest in health management and dieting is on the rise.
This is in response to the demand for high-quality yogurt with plenty of protein. Pulmuwon Danone responded by releasing a 150g version of Activia 15, 1.7 times the size of the regular version.
A company official said, "We will focus on selling medium and large-sized yogurt."