Sung Si Kyung's makgeolli ”Kyeongtak 21%” wins the 2025 Korea Liquor Award

Singer Sung Si Kyung's makgeolli brand "Kyeongtakju 12%" won the grand prize in the cloudy liquor category at the 2025 Korea Alcohol Awards, achieving the honor of winning an award for the second consecutive year.
"Kyeongtak 12%" was selected as the grand prize winner in the "Korean Liquor - Cloudy Liquor - Raw Makgeolli - Traditional Liquor" category at the "2025 Korea Liquor Awards" held at Seoul SETEC on the 7th.
The Korea Liquor Awards is Korea's leading liquor competition, which has been held annually since 2014 to discover and publicize high-quality liquor and to revitalize the liquor industry.
Attention is focused on Kyungtak 12 Proof, which won the grand prize in the traditional alcohol category at the 2019 Korean Wine and Spirits Awards. Sung Si Kyung released Kyungtak 12 Proof in February last year, saying that he wanted to enjoy and sympathize with the general public.
It is a delicious liquor made with the intention of bringing out the natural taste of rice, using makgeolli, a type of rice wine that is barely diluted with water. It has been sold out since its launch and has been praised as one of Korea's leading alcoholic beverages.
It was selected as the grand prize winner in the "Korean Liquor - Cloudy Liquor - Naemakkoli - Traditional Liquor" category at the "2024 Korea Liquor Awards," an annual event held by the Korea Liquor Association, and has emerged as a popular alcoholic beverage recognized by both consumers and experts.
Winning the grand prize at the 2019 ABV Awards has confirmed the brand's high quality and reputation, and solidified its foothold.
This is a remarkable achievement, as it is not an easy feat to achieve. In particular, the Korea Liquor Awards are carefully selected through rigorous pre-screening, and Kyungtak 12% alcohol has received the highest marks from industry experts.
This proves that the brand is recognized for its top quality with positive evaluations, while also demonstrating its strong brand competitiveness.
In addition, Kyungtak 12% alcohol is currently available on the Japanese online open market.
The product is also regularly sold on Qoo10, which has received an enthusiastic response from Japanese consumers, and is expanding beyond Korea into the global market.
In response to this, the brand "Zan" has been attracting attention both inside and outside the industry with its "12% alcohol content."
As a result, we are making efforts to maintain and improve our unique taste and quality through systematic quality control. After the successful expansion, mass production will be possible, making it available to more consumers and providing further convenience to consumers.
The company is also strengthening its marketing and distribution strategies to increase sales. Meanwhile, Kyungtak 12% alcohol can be purchased at the official mall on weekdays at 11am and 7pm.
Following the successful launch of "12% Sake," the company plans to release "Kyungshoju" this year and further solidify its position as a "brand that makes delicious sake."