Is WEB variety a trend? ...When a top star appears, the TV is fixed on the channel

Amid the popularity of YouTube and over-the-top (OTT) variety shows, top stars are once again turning to TV variety shows. Singer G-DRAGON, actor Park Bo
Stars such as Gom, Lee Min Jeon and others who are the best of the best are making a name for themselves and appearing on terrestrial variety shows. [The viewing environment has changed...Tops heading to TV variety shows]
As the TV-centric content viewing environment changes to a consumer culture through smart devices, the format of existing variety shows is also shifting to YouTube and OTT variety shows.
Web variety shows are relatively free from ratings, scrutiny, and advertising. Furthermore, star producers and famous entertainers are creating their own independent content, and a variety of formats are emerging.
Faced with a crisis, TV stations fought back by presenting variety shows featuring top stars. To prevent existing viewers from abandoning them, they started to introduce more traditional shows such as reality shows and talk shows.
The strategy is to use the established format to add freshness by introducing new faces. Han Kyung-cheon, head of the KBS Variety Center, said, "We are seeing a rise in viewership in the 2049 demographic in line with the recent trend in variety shows.
"Good Day" is the MBC variety show that marks Kim Tae-ho's comeback to MBC and marks G-DRAGON's first regular appearance.
The show has been a hot topic for the past few years. KBS2's "The Seasons" has added a fresh touch by casting actor MCPark BoGum for the first time. Actor Lee Min Jeongg will be appearing in the KBS2 reality show "The Passion, The Passion"
" will be the first exclusive variety show. [Even with the popularity of YouTube and OTT...TV variety shows remain influential]
While YouTube and OTT are popular among the younger generation and specific users, TV variety shows are popular among a wide range of age groups.
A source from an entertainment agency said, "Legacy media has the weight and credibility that it gives," and "It's difficult to show it just by fragmenting advertising activities."
"It's the perfect way to effectively convey the hidden charm, talent, and image of artists who can't be seen anywhere else," he said. Despite the crisis in terrestrial broadcasting, TV variety shows remain a hot topic and have great influence.
This is why stars are doing TV variety shows again, even with the strength of UBE and OTT variety shows. TV stations are trying to attract viewers through new viewing channels such as simultaneous release on OTT.
AGON's "Good Day" was ranked No. 1 in Korea on the global OTT platform Disney+. According to KBS, "The Seasons" had 30,000 cumulative views on YouTube last year.
The tvN variety show "Planting beans will grow in your heart, planting rice will give you strength (Kongkongpatpat)" is a content creation program based on TV creation in various fields.
It is a good example of how they have generated revenue from online streaming. It can be viewed simultaneously on tvN and TVING, and they differentiate themselves by releasing the full version on their YouTube channel after the broadcast.