Controversial chef Baek Jongwon...stock prices continue to fall = Korea

The Born Korea, led by popular Korean culinary expert Baek Jongwon, saw its stock price hit a new record low since its listing on the 17th.
Theborn Korea's stock price rose to 27,800 won during trading hours that day.
This is the lowest price since the company was listed on November 6 last year. The stock price, which had been hovering around 30,000 won last month, has continued to fall since hitting 29,600 won on the 28th of last month.
Recently, The Born Korea has been under constant controversy over product quality and legal violations. The company has been under controversy over the price of its Lunar New Year "ham gift set" and the lack of citrus beer content.
Recently, the government has been violating the country of origin labeling law by advertising "Baek Jongwon paste" and "Hanshin Pocha stir-fried octopus," which are made with foreign ingredients, as if they were domestic products.
In response to the ongoing controversy, CEO Baek posted on The Born Korea's website on the 13th, "We are grateful to many people for their understanding and support due to various issues surrounding The Born Korea.
"We feel a deep sense of responsibility and sincerely apologize for the inconvenience caused," he said. "We fell short of expectations in many areas," he added, "and we are particularly reflecting on the mistakes that occurred during production and distribution."
"The company has been investigating the matter," he said, admitting responsibility.