”NewJeans” leaves ADOR, files for trademark right the day before new team name ”NJZ” is released...preparing for a new step

The members of "New Jeans," who notified management office ADOR of the termination of their exclusive contract, have completed the trademark registration for their new group name, "NJZ."
According to the intellectual property information search service Cyprus on the 18th, "NewJeans" was granted legal representation on February 6th.
The company applied for the "NJZ" trademark through the legal firm Se Jeong. According to this, "NewJeans" has applied for the trademark rights to 10 categories related to "NJZ" (advertising, merchandise sales, etc.).
The trademark was registered and applied for under the real names of the five members. The trademark is currently pending review. NewJeans notified ADOR of the termination of their exclusive contract on November 29th of last year.
On February 7th, the day after they held a public name contest and registered the trademark rights, they announced their new group name, "NJZ," for the first time in an interview with CNN in the United States.
However, the members of "NewJeans" said that they had not completely abandoned the "NewJeans" name, and chose "NJZ" to maintain the essence of the existing name.
After that, "NJZ" changed the name of the "jeanzforfree" account that was opened after notifying ADOR of the termination of the exclusive contract to "njz_official".
ADOR, which has a contract with NewJeans that runs until July 2029, announced a new logo in Seoul in December last year.
In January of this year, ADOR had been in the management (office) territory of the exclusive contract until the first instance ruling of the "lawsuit for confirmation of exclusive contract validity" was announced.
In order to prevent "NewJeans" members from independently entering into advertising contracts and engaging in advertising activities without ADOR's approval or consent, the "Office Status Preservation and Advertising Industry Translation Agreement" was signed.
Meanwhile, NewJeans will be appearing at ComplexCon, which will be held at AsiaWorld-Expo Hong Kong from March 21 to 23, and will be holding a press conference to announce the release of NJZ.
They are scheduled to perform a new song on stage.