”Hy” and ”BTS” package ZICO release ”Hybrew”... Full-scale attack on global market

Korean distribution company "Hy" (formerly Yakult Korea) announced on the 19th that it will launch "Hybrew" to enter the overseas coffee market.
The new products are Hybrew Cappuccino and Hybrew Tiramisu Latte, and are export-only products that use BTS packaging.
The drink has also received Halal certification in Indonesia. Taking into consideration the tastes of local consumers, Hy will be launching cappuccino and tiramisu latte first. It will be produced in an Indonesian factory and distributed to Indonesia and neighboring countries.
The company will also be distributed through Indonesia's leading distribution channels, such as "Indomaret" and "Alfamart."
They will also enter the Malaysian market. They will enter convenience stores and supermarkets in Kota Kinabalu through a transit trade method. In the future, they will expand to Japan, China, the Philippines, etc.
The company plans to expand its distribution network to Asian countries. Hy plans to expand its lineup of export products to improve its brand competitiveness. This month, the company will launch a new product, Hybrew Coffee Mix.
The company will sell the product in the eastern U.S. and introduce it to the US market. Hybrew Coffee Mix is a stick-type product that contains a balanced mix of coffee beans and sugar.
The head of Hy's Global Business Team 2 said, "Hybrew is a coffee brand that incorporates the value of freshness that Hy has always maintained."
"We will increase brand awareness and expand our business through a local customization strategy."