Ilhwa sells 26 types of beverages in Ukraine, including ”Meccol” (Korea)

Ilhwa, a major beverage company, announced that it has signed a contract with a Korean distribution company operating in Ukraine to supply a total of 26 types of beverages, approximately 63,000 bottles, to the local market.
Already in December 2024, the company will launch the fruit carbonated drink "Tingle," the barley carbonated drink "Meccol," the fruit-flavored carbonated drink "Top Sea," and the premium fruit drink "Freyge."
In order to leave a strong impression on the Ukrainian market, the first exports consisted of the company's representative products.
In connection with this, the company is expanding its overseas market by selling Mekkol in the Chinese market in January.
The company plans to analyze the reactions of Ukrainian consumers to the products it exported to, as well as the competitive and distribution environments of major countries in the Eurasian region, and to develop and promote effective strategies for each country.
Kim Won-sik, head of Ilhwa's Global Business Division, said, "The Eurasian region is a vast market with unlimited potential, consisting of numerous countries and consumers of various age groups.
We will also actively develop new products that suit local eating habits and culture. Through marketing activities and the establishment of an efficient distribution system, we will secure contact with local consumers and promote the unique Korean beverage industry.
I want to broaden my appeal."