Park Hyung Sik takes first place in March actor brand reputation rankings... Cha Joo Young takes second place, Seo Kang Joon takes third place

Actor Park Hyung-sik ranked No.1 in Actor Brand Reputation.

The results of the Actor Brand Reputation March 2025 Big Data Analysis showed Park Hyung-sik in first place, followed by Cha Joo-young in second place, and Seo Gang-joon in third place.

The Korea Institute of Corporate Reputation analyzed 180,981,461 pieces of brand big data of 100 actors appearing in dramas, movies, and OTTs broadcast from February 27th, 2025 to March 27th, 2025, measured by consumers' brand participation, media volume, and communication volume, and indexed them using the brand reputation Compared to 214,013,314 pieces of actor brand big data in February, the number of actor brand reputations decreased by 15.43%.

Actor Brand Reputation has expanded the scope of big data analysis for actors as the size of the OTT market and actors' activity areas have grown. The big data analysis integrates film and drama actors who are active in web media as well as film and broadcast media.

The Brand Reputation Index is an indicator created through brand big data analysis based on the discovery that consumers' online habits have a significant impact on brand consumption. Brand big data analysis can measure positive brand evaluations, media interest, consumer interest and communication, community reach on an issue, and response to and popularity of content.