Kia Motors releases collaborative music with artists to convey brand philosophy (Korea)

Kia Motors has released a collaborative music video titled "You," which is an interpretation of the brand philosophy "Movement that inspires" from the perspective of Korean artist OOHYO.
Woohyo debuted in 2014. He is a singer-songwriter who continues to create warm and unique music with lyrics that depict everyday life but also contain philosophical messages.
Gleiter is a synth pop artist who has inspired many artists with his storytelling style of singing and pop and rock music reminiscent of the 1990s and 2000s.
Her representative songs include "Dandelion" and "Youth". Prior to this, in July 2023, Kia Motors collaborated with Yoohyo for the first time to release a 10-second video content titled "The Power That Moves Me, Us".
While their first collaboration focused on the meaning and value of the masses, this time they focused on the "I" that makes up "us." Through "Calling You," Kia Motors aims to promote true self-reliance in a rapidly changing world.
The song aims to convey warmth and empathy to people who are losing sight of their place. The music video, directed by Yuhyo, is now available with the message, "A movement that aims for true value."
A video detailing the intention and message of this collaboration is scheduled to be released in the future.