Seishindo's ”Strawberry Steamer” made with rice flour became a big hit = Korean media

The Korean government's policy to revitalize the rice flour industry is proving effective, and bakeries across the country are releasing new rice flour bread products.
The popular product "Strawberry Steamer" is also made with rice flour. The Ministry of Agriculture, Food and Rural Affairs is holding a rice flour event at COEX in Seoul on the 2nd, with about 100 bakeries from around the country participating.
The Ministry of Agriculture, Forestry and Fisheries will hold the "2025 Rice Flour Confectionery and Bread New Menu Development Project Launch Ceremony" with breads and other products.
In order to revitalize the rice-flour market, the city is supporting bakeries across the country in producing breads made from rice flour. Last year, 30 bakeries developed about 120 types of rice flour bread and confectionery.
Rice flour can be used as a substitute for wheat flour, reducing the use of imported wheat flour. It has a softer, chewier texture than wheat flour and is less likely to cause stomach upset.
This is one of the advantages of rice flour products. Rice flour breads that have been developed so far are popular in bakeries around the country. Seongshimdang in Daejeon offers three types of bread, including fruit-based pastries, and
Hue Le Jour offers 8 varieties of rice flour bagels, Green House in Changwon offers 38 varieties of rice flour bread, and German Bakery in Danjin offers glutinous rice twist doughnuts.
The Graz confectionery shop in Seoul is selling 23 kinds of products, including sandwiches. At the Korea International Bakery Fair, which will be held in conjunction with the launch ceremony of the rice flour business, Seishindo,
There will also be an exhibition and tasting event for rice flour products from about 20 excellent companies, including Tous Les Jours, Green House, German Bakery, and Graz Confectionery.
There will also be a giveaway of Seishindo's "Strawberry Steamer" made with strawberries. Seishindo's signature product, the "Strawberry Steamer," is made with a whole box of strawberries and costs 49,000 won (about 4,980 yen).
) and was so popular that people even lined up. Byun Sang-moon, food policy officer at the Ministry of Agriculture, Food and Rural Affairs, said, "The Korean government is working to establish rice flour as an industry that contributes to stabilizing rice supply and demand.
"The bread-making industry uses rice flour heavily, and its use is expected to expand. We will actively support efforts to increase opportunities for consumers to use rice flour products," he said.
I will support you."