Is ASTRO's Cha EUN WOO an employee of SSG.com? Who is Hot Topic's ”Felix”?

Recently, companies have been garnering consumer attention with content that highlights the strengths of each company through star marketing.
SSG.com has appointed ASTRO member Cha EUN WOO as a model to introduce beauty specialty stores to consumers.
According to the distribution industry on the 9th, Feli, the branding marketing team in charge of the official Instagram account of "Beauty of SSG",
"Felix" has been a hot topic in online communities every day. In his Instagram profile, "I've been told I look like Eunwoo, but..."
"I am not Cha EUN WOO. I have nothing to do with this," he wrote, drawing curiosity from viewers.
Starting with Nu's selfie post, posts related to beauty information such as perfumes and lipsticks sold on SSG.com were posted one after another. The selfie post at that time had 120,000 likes.
On the 2nd, a perfume-related post garnered over 380,000 likes in a week. On the 8th, he wrote, "I've been getting DMs all the time saying it's Cha EUN WOO, so I'm going to verify my employee ID," and added, "I'm here too."
He also left a funny post saying, "The world wants to be born as Cha EUN WOO." This is understood to be a strategy for SSG.com to get closer to consumers, including Cha EUN WOO, the so-called "sub-character."
It is explained.