Will the ban on Korean music be lifted? K-POP slowly knocks on the door of the mainland

Recently, K-pop stars have been promoting themselves in mainland China. There is a sense of anticipation that China will lift its ban on Korean pop culture and open its doors to Korean artists.
It is being analyzed that they are not related. They are slowly and carefully approaching the reopening of the Chinese market. On the 9th, the entertainment industry reported, "NCT
WISH held a press conference for Chinese media in Shanghai, China on the 29th and 30th of last month as a pop-up pre-promotion for their new album.
About 60 Chinese media outlets attended the event and gave a lively interview. The group TWICE also visited Shanghai in February and held a fan autographing session to promote their new album.
This will be the first official visit to China in about nine years since member TZUYU was criticized by Chinese Internet users for waving the Taiwanese flag on a variety show in 2016.
But the meaning was different. On the 20th of last month, IVE held an autographing session in Shanghai, China, with the participation of around 200 local fans.
The Hong Kong media South China Morning Post reported that "China is
"We have started to improve relations with Korea, starting with K-POP," he added. On the 12th and 13th, the "Waterbom Hainan Festival" will be held in Hainan, southern China, where K-POP stars will perform.
The "2025" will be held. The lineup is spectacular, including GOT7's BamBam, Way V, Jessi, and Jay Park. However, they are not Korean, but are Thai, Canadian, and Chinese.
The group "tripleS" will be performing at the "Strawberry Music Festival" in Beijing this coming May, but of the 24 members,
Only members with Korean nationality are expected to participate. K-pop agencies are excited about the possibility of lifting the ban on Korean artists.
The sales of K-POP in China for YG Entertainment and YK Entertainment were 35.9 billion won and 62 billion won, respectively, accounting for 18% and 27% of the total sales.
Taking this into account, when the ban on Korean music is lifted, the sales of major agencies are expected to skyrocket. A source in the music industry familiar with the situation in China said, "There are more than 30 concert venues in mainland China with more than 50,000 seats.
"Once K-pop performances resume in China, sales from local performances alone will reach hundreds of billions of won," he said.