SK Broadband's digital signage business is booming, and its AI-integrated technology is also popular (Korea)

According to telecommunications company SK Broadband (SKB), sales of its digital signage solution "B tv On Ad" have more than doubled since 2021.
The company is leveraging its expertise in fixed-line networks and Internet Protocol Television (IPTV) using set-top boxes (STBs) to develop its own proprietary service.
The company's main business is the expanded service of "connectivity display." Connectivity display is a digital display that uses networks and the cloud to display content.
Samsung has installed digital signage in many retail stores across the country, including electronics service centers, and is expected to achieve a compound annual growth rate (CAGR) of 100% until 2024.
The company's strengths are that it has a nationwide service network that utilizes existing telecommunications maintenance and repair personnel and receives display supplies from B tv Electronics.
Applying artificial intelligence (AI) to advertising. By scientifically measuring the effectiveness of advertising and suggesting optimal advertising methods through data analysis, it contributes to increasing sales.
An SKB official said, "We will develop and operate IPTV STBs, content delivery networks (CDNs), and utilize SK Telecom's media AI technology to develop retail-oriented services.
"We will continue to expand the media market through this."