Korean perfumes are gaining presence following cosmetics, and are also attracting investment overseas (Korea)

Bonjac, the Korean company behind the perfume brand Selvatico, will set up a French subsidiary within the year. The company will also acquire French perfume maker Roberto in July 2024.
The investment was attracted from Villa Blue, an investment subsidiary of Bonjac. With the establishment of its French subsidiary, Bonjac aims to expand its share in the European market.
In addition, House by Limb, which develops "Born Standout," will open a new branch in the United States in February.
The company has attracted Series A investment from VC firm Touch Capital and Bold, a venture fund under the French cosmetics company L'Oreal Group.
Doout has promoted the brand philosophy of "presence" and expanded its sales network to 60 countries in two years. British research firm Euromonitor estimates that the Korean perfume market was worth 531.7 billion won (approximately 1.2 billion euros) in 2019.
The company expects the market size to grow from 53,736,040,000 won (approximately 101,064,600,000 yen) to 1 trillion won (approximately 101,064,600,000 yen) by 2025. Perfume manufacturers such as Selvatico are also attracting foreign
It is expected that the investment will help expand Korea's influence on the world stage. A beauty industry source said, "The Korean beauty industry, which was previously centered on skincare, is expanding into perfumes.
"This will be a positive factor for the industry in general."