A must-have for K-POP fans... The growing competition for ”fandom platforms”

A woman in her 30s who has been a fan of singer G-DRAGON for 15 years has recently been experiencing a new world with the "b.stage" app. By connecting to the app, she can access texts and photos left by G-DRAGON.
You can check the video at a glance, and even purchase albums, goods, and concert tickets. In the past, I used to access the fan cafe every day to check the messages left by G-DRAGON and buy his offline goods.
"In the past, I would do fan activities in person, but now everything can be done with just one app," said the woman.
I was surprised. [Fandom market size is 7.9 trillion won...Fandom platform has become a blue ocean] Fandom is a business model that uses fandom to generate revenue.
Fandom platforms are becoming a new growth engine in the entertainment industry. HYBE's fandom platform "Weverse", SM's private messaging platform
Representative examples are the fandom platform 'Bubble' and fandom business solution company Be My Friends' 'b.stage'. Recently, Kakao Enter has launched a new platform
The fandom platform allows fans to enjoy artist content while engaging in fan activities.
It is an online space where artists can share and communicate with their fans through fandom platforms, including writing, photos, videos, and live performances.
It is possible to sell products, performances, and tickets using the intellectual property rights (IP) of artists. The future is bright. According to the "Fandom Economics" report published by IBK Investment Securities,
In 2010, the size of the domestic fandom business market in Korea was estimated at 7.9 trillion won (approximately 790 billion yen). Now, five years later, the fandom scale has grown even larger, and the industry has grown in market size.
Kim, a pop culture critic, said, "New artists debut every year, and there is a steady influx of overseas fans, so the foundation is growing.
The fandom platform business is a blue ocean. The fandom platform will be able to attract global artists, sports and e-sports players,
The company is expanding its business domain by gathering influencers and even musical and webtoon fandoms.
[Expanding beyond K-POP into various fields...] The future of fandom business is bright
Rui: The leader is "Weverse." "Weverse" is a multi-platform that provides fan communities, video and live content, commerce, and other functions.
Popular K-pop artists such as BTS, BLACKPINK, and SEVENTEEN, as well as global pop stars such as Dua Lipa, are participating.
The team of over 160 people is currently working on the service. "Weverse" launched in 2019, and in the third quarter of last year, the monthly active users (MAU) exceeded 9.7 million.
The ratio is 87%. "Bubble" is a platform where fans and artists can communicate with each other through private messages in the form of one-on-one chats. "NCT", "aespa",
It is mainly used by SM artists such as "RIIZE," and as of January this year, it had secured more than 2 million paid subscribers.
Kakao Entertainment's fandom platform "Berriz," which was launched on the 25th of last month, is an antenna
Singer Jung Seung Hwan, Starship Entertainment's KiiiKiii, and the webtoon/TV series IP "Bunny and the Brothers" community have been opened.
O Entertainment plans to enter the fandom business market with its own IP by managing a number of music labels, video content production companies, webtoon and web novel platforms, etc.
If "weverse", "bubble" and "Berriz" are developing their businesses around the artist IPs of HYBE, SM and Kakao Entertainment, then "b.stage" is
The company aims to differentiate itself by providing business solutions along with community management through a business-to-business (B2B) model. "b.stage" was established by the independent developers of "weverse".
It is a platform launched after the launch of the app, and is receiving rave reviews for its stable service and beautiful interface. As of April, singer G-DRAGON, soccer player Son HeungMin, and e-sports player
We have opened a content IP community with global stars such as T1 and the musical Kinky Boots, and secured around 800 stars in 220 locations. Solution Area
The company is supporting some of the functions of Mnet+, which is operated by CJ ENM. Be My Friends CEO Seo Woo-seok said, "The fandom business is expanding beyond K-POP into various fields.
The greater the growth potential, the brighter the future."