”The largest, most numerous, number one in the country”? ... False advertising of wedding expo to be corrected = South Korea

The Fair Trade Commission (FTC) has begun taking action to correct false advertising practices surrounding wedding expos, such as claims of being the "largest in the country," "the most," and "number one," that are rampant in the wedding industry in South Korea.
According to the Japan Fair Trade Commission on the 16th, the Market Surveillance Bureau recently issued a warning against unfair advertising practices by "Aini Wedding Networks," "Wedding Cloud," and "Wedding Book."
The current punishment was implemented as part of the "measures to reverse the declining birthrate trend" proposed by the Committee on Low Birthrates and Aging Society (CHS).
In response, the Japan Fair Trade Commission began to inspect the terms of use of major wedding businesses and to investigate illegal activities in August of the same year.
The investigation revealed that false and exaggerated advertising was rampant in the industry.
To promote the exhibition, the company posted on its website and social media accounts the following statements: "The largest, most popular, and No. 1 in Japan," "15,000 visitors," "100,000 cumulative visitors over the past three years," "10,000 average visitors," "K
Similarly, Wedding Cloud used expressions that had no objective basis, such as "the highest rating by ODIT (Korea Credit Guarantee Fund)."
They use exclusive expressions such as "the best and the only one in Japan" in their advertisements. Wedding Book also uses phrases such as "the largest number of partner companies in Japan" and "the largest number of honeymoon partner companies in Japan" on the screen of their mobile app.
The FTC determined that these actions violated the Law Concerning Fair Representation and Advertising.
The FTC asked the companies to explain these expressions, but they were unable to do so.
The companies voluntarily corrected the problematic expressions, and the FTC issued a warning. A FTC official said, "These measures are being taken step by step as part of our official investigation, and we will start with the major major
"We have taken corrective measures against the agencies," he said, adding, "We hope this will help future couples avoid being misled by unfair advertising when choosing a wedding planning agency."