JAEJOONG (JAEJUNG) appears in his first Japanese TV commercial for lickable oral beauty product ”mm flora*”!

WinC Co., Ltd., a consolidated subsidiary of Rice Curry Co., Ltd., creates exciting products and services with the mission of "WinK TO COMMUNITY."
The beauty brand "MiiS" has sold over 150,000 units of its oral care tablet "ｍm
flora＊ (mm flora) will be the brand's first TV commercial, "mm flora
* The "Oral Beauty" commercial will be aired in the Kanto area from Saturday, April 19, 2025. ■CM story Jaejung becomes a "resident of your mouth"! Jaejung dances happily in your mouth.
Pay attention to Jaejung! The commercial is set in the world inside your mouth, where you lick mm flora* before going to sleep. Jaejung, who has become a "resident of your mouth", says, "Your mouth is surprisingly defenseless at night.
"Why don't you try oral beauty?" he asks. In a fantastical pink world likening the oral environment to a hazy scene, the viewer watches as it transitions from a refreshing scene to a clean, refreshing one.
JAEJUNG expresses himself with his whole body, inking and dancing. And at the end, he concludes with the message, "Breathe, Cheoayo (heart)." He wears a pink suit, the color of the product.
Be sure to check out the world of MM Flora, which JAEJUNG, dressed in the outfit and becoming a "resident in your mouth," expresses with a refreshing smile.
Fans have been waiting for JAEJUNG's first appearance in a Japanese TV commercial! This is his first appearance in a Japanese TV commercial.
JAEJUNG is the ambassador for the MiiS brand. On the day, he appeared in a pink suit, the brand's color. He looked great in the gorgeous outfit, and the staff were impressed.
On set, JAEJUNG himself spoke to the staff in a friendly manner, leading the shoot in a bright and friendly atmosphere.
He also showed his playful side by talking about love with his friend. ■JAEJUNG photo interview Q: How was your first TV appearance in Japan?
When I first saw the storyboard I received, I had no idea how they could express the world inside the mouth!
When I arrived, I was nervous because I couldn't imagine what it would be like on a green screen set! But I was looking forward to my first shoot, and the staff around me were very friendly.
He was very kind, so I was excited and danced with enthusiasm, and it was a fun shoot. Q: What is your ideal date plan?
Personally, I don't really like the romantic places you often see in TV series or movies, or the luxurious places.
I want to go on a date in a very simple, down-to-earth, local town. Just walking hand in hand, not caring about the people around us.
I'd like to go into a nice restaurant and have something to eat or drink. I once went to Ueno with a couple I know and their child, and we went to the Ueno market. It was a really fun memory.
Q: What would you like to do in Japan? You have been doing various activities in Japan, such as TV appearances, concert tours, and album releases, but recently you have been thinking about doing a national tour or an album.
Since we haven't had a release in a while, I'd like to release a new album soon and go and meet all my fans all over the country.
Also, I would like to try a dinner show! I have never done one before.
I think the fans are all friendly with each other, so I'd like to make some fun memories together in a space where they can eat delicious food and listen to my songs.
Q: Please give a message to everyone watching this commercial. Today I finished filming my first TV commercial in Japan, and it was a really fun time.
I was really nervous during the shoot, but the atmosphere on set was great and it was a really wonderful experience. I hope to share the excitement I felt during this shoot with everyone.
I hope you can feel the same way through "MiiS (MM Flora)". Please share this feeling with me and enjoy every day! TV commercial details
Title: "mm flora * Oral Beauty" (15 seconds) Broadcast start date: Saturday, April 19, 2025 ~ Starring: JAEJOONG (JAEJUNG)
■From Saturday, April 19, 2025, various campaigns will be held to commemorate the commercial airing! 1. When you purchase MiiS products at participating stores, you will receive one free novelty item for each product!
The second round of the popular novelty campaign will be held from Saturday, April 19th. Distribution period: From Saturday, April 19th, 2025
<Participating stores> Some variety shops and drug stores nationwide *Not distributed at all stores.
*Participating stores will be announced on MiiSOfficialSNS at a later date. <Target Products> 1. Medicinal MiiS
1. MiiS Whity Essence 2. MiiS Whity Essence 3. MiiS Whity Essence Pure 4. MiiS Breath Essence 5. MiiS
Whitey Cream (Rose Mint, Shiny Muscat, Juicy Berry) 6. MiiS Whitening Travel Set (Rose Mint, Shiny Muscat, Juicy Berry)
Seaberry) 7. MiiS MM Flora Apple Mint Flavor / Sleep Mint Flavor (30 tablets, 10 tablets) 8. MiiS
Mint floss (pink, green, purple)
*Products available at each store may vary. <Distribution novelties>
MiiS×JAEJOONG original clear trading cards (4 types in total) <Notes> - Not distributed at all stores.
-You cannot choose the design as the items will be handed out randomly.
・There is no limit to the number of items you can purchase or distribute. ・As supplies are limited, this offer will end as soon as they are gone. Please be aware of this in advance.
We are also holding a receipt campaign where all applicants will receive a gift! For more information, please visit the campaign website below.
https://jaejoong-miis.com 2. Commemorating the commercial broadcast! EC Mall limited, 20% off all products campaign
To commemorate the first TV commercial, the MiiS Official Shop will be available on Amazon, Rakuten Ichiba, and Qoo10 from Saturday, April 19th.
We will be holding a 20% off sale on all products. Don't miss this chance! *The sale end date varies by mall. Please check each store for details.
Amazon: https://amzn.asia/d/1YDZYkr https://amzn.asia/d/8iEvxuV
Rakuten Market: https://www.rakuten.co.jp/miis/
Qoo10: https://www.qoo10.jp/shop/MiiS 3. There will also be gift campaigns on social media!
To celebrate the TV commercial, a giveaway campaign will be held on social media from April 19th (Saturday).
We will be posting this information on the following platform, so please look forward to it! [Company Profile] Company name: WinC Co., Ltd. Address: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Shibuya MARK City West 20th floor Representative: Representative Director Momoka Ogiwara
Business description: Development and provision of various brands and services URL: https://winc.inc/
Name: Rice Curry Co., Ltd. Address: Shibuya MARK City West 20th floor, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Representative:
：CEO Ryo Okubo Business description: Community data platform business URL: https://ricecurry.co.jp/