The sales floor is spread across three floors, with each floor expressing the brand's diversity. The basement floor has a 1990s American style theme, with wood grain
The space is unified in color. You can experience the history of the NBA. The first floor has a modern brand with a sophisticated monochrome interior and a large basketball sculpture.
The rooftop is an outdoor lounge with a basketball theme. The store will also sell the limited edition collection "Seoul Full Lineup."
The collection is inspired by the off-court style of NBA players and is a perfect blend of new formalism and sportiness.
The store is designed to represent the identity of the NBA, with scenes from the SHOO season depicted in a hand-drawn style.
In collaboration with MBYPEN, they are selling a collection featuring unique characters that reinterpret NBA logos and other designs.
2025/04/21 10:19 KST
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