Park Hyung Sik, No. 1 in actor brand reputation in April

In April 2025, big data analysis showed that the top three were Park Hyung Sik in 1st place, Lee Byung Hun in 2nd place, and Park Eunbi (LADIES' CODE) in 3rd place.
On the 22nd, the Korea Corporate Reputation Research Institute announced, "The 2025 rankings for TV series, movies, and OTT broadcasts from March 22 to April 22, 2025
160,743,575 pieces of brand big data from 100 currently appearing actors are measured for the amount of consumer brand participation, media, and communication, and are ranked using a brand reputation algorithm.
It has been quantified. Compared to last month's actor brand big data of 180,981,461, this is a decrease of 11.18%."
As the size of the OTT market grows, the scope of actors' activities expands.
As a result, the big data analysis for actors has expanded. In April 2025, the ranking of actor brand reputation was Park Hyung Sik, Lee Byung Hun, Park Eunbi (LADIES' CODE), Ha Jung Woo, and Seo
The order was Kang Joon, Choi Hyun Wook, Son Sukku, Joo Ji Hoon, Lee Dong Woo, Noh Jeong Woo, Kong Seungyeon, Lee Ju Bin, and Gong Yoo.
Park Hyung Sik, who ranked first in the actor brand reputation ranking, had a participation index of 923,228, a media index of 1,550,663, and a community index of 1,570,663.
The commerce index was 1,569,197, the community index was 1,075,522, and the brand reputation index was 5,118,609.