JAEJOONG's first official Japanese mascot is born! JAELUV and CAPPY revealed for the first time

DLE Inc. has produced JAELUV and CAPPY, the first official characters in Japan for K-pop artist JAEJOONG, who belongs to group company iNKODE JAPAN Inc.

DLE, which has expertise in character development and content creation, produced JAEJOONG's official characters in Japan, which will be used as a new communication tool with fans by conveying the appeal of JAEJOONG himself through the characters and expanding JAEJOONG's worldview. JAEJOONG's worldview, and to use the character as a new communication tool with fans. In addition, JAEJOONG will promote multifaceted development of new contents and products based on the character in Japan.


◆JAELUV
JAELUV was born out of JAEJOONG's love, and is characterized by its eyes that look just like JAEJOONG's. In addition to its lovability, JAELUV is also a cute little girl.
JAELUV is designed with JAEJOONG's soft and gentle atmosphere in addition to his lovable personality.

◆CAPPY
CAPPY is a cat character who is JAELUV's partner.
He wears a collar with the letter “J” around his neck.
Designed as a character with an attractive bright and cheerful expression.

◆Message from JAEJOONG
This time, I also thought about the design of the character, and I was particular about making it look familiar to everyone.
I hope you will look forward to his future activities!
Please take care of JAELUV and his partner CAPPY a lot!
We will continue to utilize this character to broaden the scope of communication with our fans and increase opportunities to interact with you in a more familiar way.