This collaboration is a reflection of JAEJUNG's desire to contribute to the spread of Korean culture and to promote makgeolli, Korea's representative traditional alcoholic beverage, to the world.
Jaejung said, "I've always had a great interest in traditional alcohol culture, and I wanted to spread that knowledge abroad.
"Volation is not just a simple advertising model, but is becoming a cultural project that promotes traditional culture," he said, expressing his thoughts on the new brand launch.
In addition, JAEJUNG and the brand will work together on a project to donate a portion of the sales revenue to society.
"I hope that this will be a meaningful project that not only spreads awareness of traditional Korean alcohol but also shares our social responsibility," he said. "I hope that people will not only enjoy traditional Korean alcohol, but also feel a sense of meaning by participating in a donation together."
" He also expressed his expectations for the donation project. Jaejung's newly launched makgeolli will be available to purchase at the brand's own mall on May 7th.
JAEJUNG will hold his 2025 Asia Tour concert "Beauty in
Following the "chaos" event, he announced the release of an EP of the same name, teasing his active activities as a singer Kim Jaejung, and fans are excited.
It's increasing day by day.
2025/04/25 11:44 KST
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