KREAM turns capital deficit into business expansion, emerging as leader in refurbishment (Korea)

KREAM, a company that provides refurbished IT equipment, has recovered from a temporary capital deficit and is embarking on business expansion.
The company expects its sales to triple to 122.2 billion won (about 12.2 billion yen) in 2023 compared to the previous year, and its operating loss to be 40 billion won (about 3.9 billion yen).
The company turned a profit with sales of JPY 97.47 million. Monthly active users (MAU) are growing steadily, at 1.4 million to 1.6 million.
The refurbishment service starts with smartphones and then goes on to tablet devices.
The number of transactions in the January-March period increased by 63% compared to the October-December period of 2024. After selecting and inspecting IT equipment with no repair history, S.A.
The company is conducting a B2C (business-to-consumer) business of dividing products into grades A and B. A company official explained that "demand for used IT products of verified quality is rapidly increasing."
In addition, the company will also increase the number of users of its "Smartphone Market Value" service. This is a one-stop service that provides estimated selling prices for used smartphones and other items, and supports purchasing and settlement.
The company is also expanding its fashion business, including exclusive sales of "MU.", a highly practical line under its cushioning brand "Under My Car."