Krafton acquires Kakao's stake in adtech and gaming company (South Korea)

Major game maker Kraton has decided to acquire 39.73% of Neptune, an ad-tech and game maker, from rival Kakao Games.
The company announced that it had acquired 18,387,039 shares for approximately 165 billion won (approximately 16,460,150,000 yen). Once the acquisition is complete, Krafton's stake in Neptune will be a total of 42.53%.
Neptune will maintain its current management structure even after Krafton acquires the shares. Neptune has continued to perform well, so the company will respect the decisions of the existing management team.
Krafton, meanwhile, plans to use this share acquisition to explore the possibility of expanding its business in the medium to long term. It is considering implementing a new business model in global markets, including India, and is looking into the possibility of expanding its business in the medium to long term.
The two sides will also be examining whether Neptune's technology and business will be used as a reference for Krafton's game-related services.
The company has been promoting revenue growth together with users. Recently, it has been diversifying its portfolio by expanding content and making new investments. It aims to achieve sales of 121.6 billion won (approx.
The company achieved its best results since listing in 2016, with net sales of 12.147 billion won (approximately 959.03 million yen) and operating profit of 9.6 billion won (approximately 959.03 million yen).