Park BoGum takes first place in actor K-Brand Index... Park Hyung Sik, Byun Woo Seok, and Yuk Seong Jae take 10th place

Actor Park Bo Gum was ranked No.1 in the Korean Actor category of the Asia Brand Lab's “K Brand Index.

The Asia Brand Lab, a big data evaluation organization, announced the roster of the “K Brand Index” in the Korean Actor category today (May 2nd).

According to the announcement, Park Bo Gum, Lee Byung Hun, Park Hyung Sik, Ha Jung Woo, and Park Eun Bin occupied the first, second, third, fourth, and fifth places, respectively.

Byun Woo-seok, Kang Ha-neul, Ko Yoon-jeong, IU, and Yook Sung-jae followed in order from No.1 to No.10.
The 'K Brand Index' actor category was selected from the top 30 actors by portal site search volume based on an analysis of online big data last month.

The analysis was based on the combined total of the Public, Trend, Media, Social, Positive, Negative, TA, and Community indexes, among other weighted elimination criteria. Calculated by.

Han Jung-geun, president of the Asia Brand Institute, commented, “The rankings in the actor category of this year's K Brand Index are a mixed bag of joy and sorrow for Park Bo Gum and IU, the main characters of ‘Otsukareta,’ while Yook Sung-jae and Ko Yoon-jung of ‘Someday in a Smart Resident Life’ are rapidly emerging as the next-generation Hallyu stars and attracting attention,” he said. The analysis continued, “The relevant data is based on the online index numbers."

He continued, “It should be taken into consideration that the relevant data are online index figures, and various offline index figures are not reflected yet,” he stressed.