Samsung subsidiary Harman to buy US company Masimo's audio division - South Korean media

Harman International (hereinafter, Harman), a major auto parts manufacturer and U.S. subsidiary of Samsung Electronics, announced on the 6th (local time) that it will acquire the audio division of U.S. medical equipment manufacturer Masimo for 350 million yen.
The acquisition is expected to close by the end of the year. Masimo's audio business includes audio brands B&W and Denon.
" and Marantz. Prior to this, Harman had also acquired "JBL" and "Harman
We sell high-end audio products such as Harman Kardon and AKG.
By 2024, it had secured a 60% share of the portable audio market. Harman plans to merge Masimo's audio division with its lifestyle business.
In the audio business, in addition to the existing Harman Kardon and JBL, the portfolio will be expanded to include B&W and others. Masimo CEO Keith Seeman said, "Our audio business is Harman.
"With this acquisition, Samsung Electronics will strengthen its position in the audio field for its core products, such as mobile devices and televisions," he said.
We are hopeful that this will create a synergistic effect.