Stray Kids selected as global ambassadors for Pepero

LOTTE WELLFOOD has appointed top global idol group Stray Kids as the official global ambassador for its Pepero brand.
On the 12th, the group "Stray Kids" captured the hearts of K-POP fans at home and abroad with their powerful music, talent, and unique concepts.
Together with "Pepero Kids," the company plans to spread the value of sharing that Pepero holds to the whole world.
Starting in 2020, Lotte Wellfood will expand Korea's representative sharing day, 'Pepero Day', into a global holiday.
This year, the company is conducting an integrated global marketing campaign to target the "Z+alpha generation" around the world, who are actively consuming K-POP and Korean culture, with "Stray Kids" at the forefront.
The campaign will target the generation born between the mid-1990s and 2024. The slogan for the campaign will be the same as last year's, "Show your love with
The company has used the same message for two consecutive years, hoping that love, friendship, gratitude and other spirits of sharing will spread through Pepero.
The key visual commemorating the first encounter with "Stray Kids" was also released.
The kids are posing with Pepero in a way that reflects their individual personalities. Pepero recorded exports of about 70 billion won (about 7.2 billion yen) to over 50 countries last year, and is a global
Compared to 2020, when the company first implemented an integrated global marketing campaign, the number of visitors grew by over 140%.
On Pepero Day, Father Duffy Square, located in the center of New York Times Square,
The brand will open a brand experience space at the Seoul Square, where locals and tourists from around the world can experience Korean culture.
A Lotte Well Foods official said, "Together with the popular idol group Stray Kids, we are promoting Pepero and Pepero Day to the Z+alpha generation, who are at the center of global cultural consumption.
We will devote ourselves to making everyone happy," and asked for your attention to the various campaigns we will be carrying out with our new global ambassadors, Stray Kids."