Fashion brand MARITHÉ FRANÇOIS GIRBAUD unveiled the “Call my name, MARITHÉ FRANÇOIS GIRBAUD” campaign with actress Go Yunjeong and Cha Eun Woo (ASTRO), The campaign is a collaboration with actresses Go Yunjeong and Cha Eun Woo (ASTRO).
The campaign is the first advertising video featuring Go Yunjeong, the iconic muse of MARITHÉ FRANÇOIS GIRBAUD, and Cha Eun Woo together, and since they are the hottest couple in the world today, the campaign has been attracting a great deal of attention since the moment the first teaser was released. In particular, the video is directed by Yoo Kwang-geum, an influential director in the Korean advertising industry with his stylish sensibility and subtle direction, and features the two characters' self-styled visuals and perfect chemistry sensitively incorporated as if they were scenes from a movie.
The video focused on the keyword 'name' and concentrated on conveying a message while reflecting on the meaning given by the act of calling each other's names. Through the narration of Go Yunjeong and Cha Eun Woo, who are known for their charming voices, the film depicts the moment when the vague feeling of 'MARITHÉ' and 'FRANÇOIS GIRBAUD' become clear as special beings, and the moment when two hearts come into contact with each other. The two people quietly look at each other. The two quietly looking at each other evoke a variety of interpretations and emotions in the viewer.
Furthermore, a 16mm film camera is utilized to melt the pale tones, margins, and beauty characteristic of the French mood onto the screen, giving the film a texture and sensitivity different from that of a digital screen, making it feel like a lyrical but somehow warm short film.
The “Call my name” campaign video for 'Marithe François Girbaud' will be released on May 13th at 10:00 a.m. in 15- and 30-second versions on 'Marithe François Girbaud' YouTube, and will be broadcast on TV commercials, Netflix, Seoul's Shimsandae-ro. The video can be seen on various channels, including TV commercials, Netflix, Seoul's Shimsandae-ro area, subway stations, and Korean Air in-flight.
