Two geniuses of faces met. Fashion brand "Marité François Girbaud"
"Call My Name" by "GIRBAUD" with actress Go Youn Jung and Cha EUN WOO (ASTRO)
The company has launched the "Call My Name, Marithé François Girbaud" campaign.
The campaign features Go Youn-Jung, the iconic muse of Marithée François Girbaud.
This is the first advertising video that Eun Woo and Cha have worked together on, and it is the hottest meeting between the two, so it has been a big hot topic since the first teaser was released.
Directed by director Yoo Kwang-geum, who has a great influence in the Korean advertising industry with his detailed direction, the two characters' unique visuals and perfect chemistry are depicted in a sensuous way, just like a movie scene.
The video focuses on the keyword "name" and focuses on conveying a message while reflecting on the meaning of the act of calling each other by their names.
The songs "MARITHÉ" and "FRANÇOIS GIRBAUD" will be narrated by Go Youn Jung and Cha EUN WOO, who are well-known for their charming voices.
The work depicts the moment when the two call out each other's name, GIRBAUD, and a vague feeling becomes clear as a special presence, and when two hearts come together. The image of the two people quietly locking eyes is open to various interpretations by the viewer.
In addition, a 16mm film camera was used to capture the soft tones and white space characteristic of the French mood, as well as the beauty of the image, creating a texture and feel that is different from that of a digital screen.
It feels like a short film that is sensitive and lyrical, but also warm in some way.
The "Call My Name" campaign video will be available on Marithé François Girbaud's YouTube channel from 10:00 am on May 13th.
The video will be released in 15-second and 30-second versions on YouTube and will be available on various channels, including TV commercials, Netflix, the Dosan-daero area in Seoul, subway stations, and on Korean Air flights.
It is possible.
