Yoo Hae Jin & Lee Je Hoon's movie ”Soju War” - will shochu fill university festivals and Euljiro streets? ... Various events are being held to raise the excitement

This summer, the movie "Soju War" will kick off the busy season in the cinema district with a large-scale soju promotion from university festivals to theaters, Euljiro, and convenience stores.
The movie "Soju War" is set in the midst of the 1997 IMF currency crisis, and follows the story of Jeong-rok, a financial director whose soju company is his life, and Glory, a company that is focused solely on results.
The story is about Inbeom, an employee of Bal Investment Company, who fights for the fate of Korea's national soju. The movie "Soju War," which is scheduled to be released on May 30, will feature another main character, "Top Soju," in the forefront.
Top Soju is the medium that connects the completely different characters of Jung Rok (Yoo Hae Jin) and In Beom (Lee Je Hoon) together in the drama, and is loved as the national soju.
On the 21st, a teaser for the official release was released in collaboration with Hokai Brewery, and the fact that it can be found in a variety of places, from university festivals to theaters, Euljiro, and even convenience stores, has been garnering hot topics.
First, a festival booth will be set up at Kyung Hee University from 3 pm to 11 pm on the 16th. There will also be a photo zone with visuals from the "Soju War" event.
In addition, there will be an event where participants who upload a photo of themselves participating in the event on social media with the required hashtag will be given a bottle of soju.
A great response is expected. Starting from the 19th, CGV will begin selling "Somek" and "Somek Sets" that utilize "soju," the main theme of "Soju War."
"Somek" is a new menu item that mixes beer with soju in small quantities and is being sold at CGV Gangnam, Daegu, and Dongsuwon along with the "Somek Set."
Suwon), Seomyeon, Sinchon Artreon, Yeongnam, Yeongdeungpo, Wangsimni, Yongsan I'Park Mall, Ulsan
It will be sold in limited quantities at 12 cinemas in Samsan, Incheon, and Pyeongtaek.
"Someku Set" customers will also receive a random mini glass with the actor's face on it on a first-come, first-served basis.
Meanwhile, a "Soju War" food stall will be set up at CGV Yongsan I'Park Mall Cinepop, raising expectations even higher.
Starting on the same day, the 19th, a Top Soju pop-up will be held on Manson Hop Street for approximately two weeks.
Not only will the entire Manson Pop area be covered in the "Soju War" visuals, but the top shochu will be on sale at the SNS event.
A gift-giving event is also planned, and many people are expected to participate. In addition to the promotions mentioned above, there are still other opportunities to taste top shochu.
It will be officially released at CU and GS25 convenience stores in the Seoul metropolitan area from the 21st with a capacity of 360ml and an alcohol content of 15%.
The top label visuals that appeared in the drama include the unique images of the two men, Yoo HaeJin and Lee Je Hoon.
The teaser for the release has been released, and it is interesting to see if it will sell out. The movie "Sochu Wars", which is a large-scale top shochu promotion that has captured the hearts of the nation, will be released in Korea on Friday, May 30th.
It can be seen in theaters nationwide.