SEVENTEEN selected as global ambassadors for Bibigo brand

CJ CheilJedang's "bibigo" announced on the 19th that it has selected the popular K-pop group "SEVENTEEN" as its first brand ambassador.
Seventeen is a global top K-pop group that debuted in 2015. CJ CheilJedang said that the bright and positive energy of Seventeen is what makes them stand out as a group.
We selected them as global brand ambassadors because we felt they would be able to create synergy with GO's fun and passionate brand image.
On the 20th, CJ CheilJedang launched a campaign on the global official Instagram, TikTok, and X channels of "Bibigo".
The video will be released on the 23rd on the official "Bibigo" website, where it will also be available to watch on the "Bibigo | SEVENTEEN" campaign microsite.
On the 23rd, CJ Cheol will release limited edition bibigo kimchi snacks, cup tteokbokki, gochujang, and ssamjang with the team colors of "SEVENTEEN" on the product packaging.
The items will be on sale at CJ Jung's official mall, CJ THE MARKET, and OliveYoung's online mall. The items will be on sale at the SEVENTEEN event held at Sevit in Seoul for three days from the same day.
A Bibigo booth will be set up at the 10th debut anniversary "B-DAY PARTY" event and 20,000 limited edition collaboration products will be donated.
Activities for Bibigo's global consumers are also planned.
The second collaboration products of "SEVENTEEN" will be introduced to the global market, and various online and offline events will be held in overseas countries and regions such as Japan and the United States.
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