IU releases second music video for ”Flower Bookmark 3” titled ”Beauty”... Cha EUN WOO (ASTRO) makes a cameo appearance

Singer IU's second music video (MV) for her remake album "Flower Bookmark 3," titled "Beauty (Feat. Balming)"
EUN WOO made a cameo appearance on the TV drama "Tiger". Management office EDAM Entertainment announced on the 29th at midnight that IU's Official YouTube channel will be broadcast on the 29th.
Through the Tube channel, the music video for the record song "Bijin" from the third remake album "Hana no Shiori 3" was released.
This is the second music video following "Story," and it stands out for its witty direction and symbolic narration.
The MV has familiar lyrics and a message that makes you want to watch it once, twice, and again and again.
It starts with Rody. The protagonists are a boy with a shining face and a girl covered in shadows. Various moments of the two characters are depicted from their childhood to adulthood. As time passes, the boy finds his own light.
He begins wearing a mask to hide the inconvenience caused by his disability, and meets a girl who also wears a mask, and the two are attracted to each other.
In the rooftop scene where IU and Cha Eun Woo appear together, the two of them take off their masks.
The song includes a narration in which the two men strip off their clothes, face each other bare-faced, and see their true selves. At this point, the lyrics "You, you are a beauty like a May violet," and "Don't be ashamed to fly high in the sky" play.
The final part of the video has a reverse ending that borrows the format of an electronic device advertisement, which is based on the contrast between light and dark, and narration by Cha Eun Woo and IU is added, making the video more immersive.
With its innovative story structure and sensual visual beauty, the music video offers a different appeal from the previously released "Never Ending Story" music video.
"Beauty" is a remake of the original song of the same name by Korean rock legend Shin Junhyung, reinterpreting the classic sentiment in a modern style. Arranged by Alternative K_P
The song was produced by Balming Tiger, a group that has pioneered the OP genre, and member Sogumm also participated in writing and composing the outro.
The music video was directed by Lee Su-ho, a member of "Balming Tiger" and a video director, and the creative director was Sa.
San Yawn also joined in, delicately connecting the emotional flow of the song and the video. Cha EUN WOO, who had attracted much attention just with the news of his cameo appearance, also appeared at the end of the video.
Meanwhile, IU's remake album "Flower Bookmark 3" can be listened to through various music streaming sites, and the title song "Never Ending"
The music videos for "Story" and the record "Beauty" can be viewed on IU's Official YouTube channel.