”Early morning delivery” receives highest rating in consumer market... marriage service market receives lowest rating = Korea

A survey was conducted on Korean consumers' perceptions of market reliability, fair pricing, variety of options, and the presence or absence of consumer dissatisfaction or damage. The results showed that the "early morning delivery" market was ranked the highest in terms of consumer orientation.
On the other hand, the "marriage service" market recorded the lowest score. The Korea Consumer Agency conducted a survey on 40,000 consumers aged 19 and over on the consumer orientation of 40 markets on the 10th.
The average score for consumer orientation in the 40 markets was 65.7 out of 100, with the highest being the early morning delivery market with 71.8 and the lowest being the marriage service market with 72.6.
The most important factors for consumers when evaluating the consumer orientation of a market were reliability (35.0%), fairness of prices (33.6%), and consumer dissatisfaction and damage (17.
The next most popular factors were fairness (1.0%) and variety of choices (14.4%). However, in the actual evaluation results, fairness of price was the lowest out of the four factors, with an average score of just 58.2 points.
In terms of price fairness, the early morning delivery market had the highest score of 65.4 points, while the marriage service market had the lowest score of 44.7 points.
The morning delivery market recorded the highest score of 67.4 points, and the household chemicals market had the highest number of choices at 68.6 points. The online video service market had the least consumer dissatisfaction and damage.
The marriage service market received relatively low scores in all four categories (98.3 points). The "worst five" service markets with low consumer orientation in all four evaluation categories were
The top five were wedding services, school uniforms, home repair and interior design, veterinary hospitals, and postpartum care services. Four of these belong to the service industry. The veterinary hospital and wedding service markets in particular saw their ratings drop.
Among the items, the lowest rating was given to "fairness of price." In terms of the variety of options, the uniform market received 46.3 points, which was even lower than "fairness of price" and "reliability."
Only 8.2% of consumers answered that they would be able to "choose from a variety of sellers." The Consumer Agency will publish the results of this survey on its official website and provide them to relevant government agencies as reference material for improving the system.
In addition, the government plans to conduct a detailed study on the marriage service market, which was ranked last in the consumer orientation survey, and use the results to come up with policy improvement proposals.