BTS' RM becomes Samsung Electronics Art TV ambassador

On the 17th, Samsung Electronics appointed BTS's RM as the official public relations ambassador for SamSeung Art TV.
Samsung Electronics will feature RM's commentary on artworks in its art store.
In addition, RM will be releasing a detailed "RM Comments on the Works" with his thoughts on the works. RM plans to share his perspective on the works and help SamSeungArtTV users to appreciate the works more broadly.
As part of his activities as a public ambassador for Sam Seung Art TV, RM will be appearing at the world's largest art fair, "Art Bar," held at Messe Basel in Switzerland from the 19th to the 22nd (local time).
He will also be taking part in a talk session at the Art Basel in Basel. RM's activities and behind-the-scenes stories will be published in Samsung Electronics Newsletter.
Samsung Electronics hopes that through its collaboration with RM, it will be possible for more people to easily experience world-class art.
RM said, "As someone who is deeply inspired and comforted by appreciating various artworks, this collaboration with Sam Seung Art TV was very meaningful.
"It is essential that more people experience art in their daily lives," said Lee Hong, vice president of Samsung Electronics' image and display division. "RM's passion for art and culture will be conveyed through technology," he said.
"This project is closely aligned with Samsung's vision of expanding accessibility to art," he said. "With RM's deep insight into artworks, customers can enjoy artworks in a more diverse way."
I hope that this will be possible."