Jaejoong releases ”Ryu” in collaboration with Apgujeong Makkeolli

GS Retail's supermarket GS THE FRESH has announced that it will exclusively sell 'Ryu' Makkeolli , a collaboration between traditional alcohol brand Apgujeong Makkeolli and singer Kim Jaejoong, offline.

'Ryu' Makkeolli is made from 100% Korean-grown new rice (Gyeonggi rice) and undergoes a five-step fermentation process. Jaejoong stated, “I wanted to work together to spread awareness of traditional Korean alcohol not only in Korea but also overseas.”

GS THE FRESH plans to continue promoting interest in and popularizing traditional alcohol through various products, following last year's release of “Igyun Makkeolli (Chame Minari Wine)” and this latest “Kim Jaejoong Ryu Makkeolli.”

Jeong Jae-hyuk, MD (Product Planner) of the GS Retail Alcohol Team, said, “We resonated with Kim Jaejoon's vision to promote traditional alcohol both domestically and internationally, and decided to prepare makgeolli to offer differentiated products to consumers visiting supermarkets.”

Sales of makkeolli at GS The Fresh increased by 20.4% compared to last year. Amid growing interest in traditional alcohol alongside various other types of alcohol, the expansion of premium makgeolli and unique makkeolli blends is analyzed as a key growth factor.