K-TV Series Remake 2.0 era...Exporting even ”production”

The landscape for overseas remakes of K-TV series is changing. Moving away from the simple export of copyrights and use of IP (intellectual property rights), Korean production companies are directly involved in the planning and production process.
The "co-production" model is emerging as a new trend. Even the American and European markets, where the barriers to entry are high, are starting to move forward. Local production companies are working with popular Korean original IPs to create new dramas.
The company is pursuing a strategy to simultaneously secure production capabilities and improve the quality and competitiveness of its content. A representative example is the TV series "Marry My Husband," which aired on tvN last year and became popular.
The Japanese version of this TV series was planned by Korean production company Studio Dragon, and co-produced by Jayuro Pictures and the major Japanese production company Shochiku.
Studio Dragon and Netflix have confirmed that they will co-produce the American version of "Crash Landing on You," starring Hyun Bin and Song Yeji.
ENATV Series "Kidnapping Day" is also developing a British remake version in collaboration with Korean production company A Story and European production company Studio Hamburg U-KEI.
An A Story source said, "Since the global success of 'Lawyer Woo Young-woo', we have received more requests for remakes from overseas. Previously, we focused on selling broadcasting rights and outsourcing productions.
"However, recently there have been more requests for collaboration through co-production," he explained. "We expect to see an increase in the export of this type of business model."
Experts are also positive about the trend. Jeong Deok-hyun, a pop culture critic, said, "Korean production companies have moved away from simply providing IP and are
"Direct participation in the production is an effective way to maintain the originality of the original work and improve its quality," he said. "From the perspective of domestic production companies, it will be possible to expand the global production network and generate additional revenue."
It has also been evaluated as a new breakthrough for the broadcasting industry, which has been in a crisis due to a sharp rise in production costs and a decrease in the number of content productions.
"I think it's an opportunity to see the possibilities for entering the world of film production and it's a process in which the content ecosystem will evolve."