YG Entertainment announced, "BLACKPINK WORLD TOUR
Prior to the event, the International Organization for Migration (IOM), an organization under the United Nations,
International Organization for Migration (hereinafter referred to as "P-REC") and Peace Renewable Energy Supply Certificate (hereinafter referred to as "P-REC").
On the 4th, the two companies announced that they had signed an agreement to purchase the Pro-Renewable Energy Certificate (P-REC), an international certification for renewable energy produced in conflict areas.
Through this agreement, YG and BLACKPINK will offset part of the electricity used during the DEADLINE tour by purchasing P-RECs.
The money will be reinvested in South Sudan to provide humanitarian assistance for peace amid a civil war and to power higher education institutions in need of reconstruction.
The purchase of P-REC by YG and BLACKPINK, which is the first case of such a transaction in Korea, is not just a resale.
Beyond the certification of renewable energy purchases, the project will contribute to positive impacts such as improving energy access and creating jobs in the affected areas.
YG Entertainment is also working to reduce its environmental impact at the "DEADLINE" Goyang concerts on the 5th and 6th.
They plan to sell "BLACKPINK Water," a paper carton drink. To promote recycling of paper cartons, they will set up special collection boxes and encourage awareness of sorting and recycling.
They will also operate a booth where they will offer specially made recycled collection boxes reminiscent of "BLACKPINK" as reward items, and a portion of the sales revenue will be donated to resource recycling-related activities.
In addition, starting in 2023, the concert will feature a special event called "YOUR EVENT" that allows audience members to directly participate in the fun and environmental responsibility of the concert and continuously measure their carbon footprint.
There will also be a "GREEN STEP" booth and a special exhibition where you can look back on the meaningful efforts that BLACKPINK and the British Embassy have made together since 2020 to combat climate change.
There will also be a booth for the Korean-British Embassy, and a good response is expected. YG Entertainment is the first Korean entertainment company to issue the "
Through the "Sustainable Performance Report," the seven principles for sustainable performances (greenhouse gas management, improving performance accessibility, fan engagement, improving content influence, safety management of performance venues,
Based on this, the company is making social and environmental efforts in the performances of its artists.
BLACKPINK WORLD TOUR “DEADLINE” will also continue to raise public awareness of “sustainable” performances through pre-show videos.
2025/07/05 09:11 KST
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