BLACKPINK appointed as Asahi Super Dry ambassador! First unified large-scale promotion across East Asia

The globally active BLACKPINK has been appointed as an ambassador for Asahi Super Dry in 2025.
BLACKPINK's collaboration with Beer Brand became a huge hot topic, but this will be their first time becoming an ambassador for a beer brand.
In East Asia, including China, Korea, Taiwan, Hong Kong, and Mongolia, "BLACKPINK" is sold as "Asahi Super Dry"
A large-scale promotion was carried out, with the brand appointing the actress as an ambassador.
Starting from April, original design cans will be released in each country, and campaigns where you can win original goods will be held.
They will be implementing measures to excite BLACKPINK fans and Super Dry fans, such as holding a promotional campaign.
"B" is scheduled to perform at Tokyo Dome as part of its world tour in January 2026.
As the excitement builds for this, look forward to the movement that "BLACKPINK" and Asahi Super Dry will create!
A campaign unique to Japan where you can win original goods starts on July 23rd. Hot Topic, which is now featured in commercials and beer gardens, is so dry and delicious that you can drink it ice cold.
The "Kinkin Tumbler" is an item that makes Super Dry more delicious, bringing out the black of the beer. The "BLACKPINK" logo appears on the bright pink body of the "BLACKPINK" Tumbler when it cools.
CKPINK Original Kinkin Tumbler" is now available! By purchasing the designated campaign pack, 3,000 people will be entered into a lottery to win, and 500 people will win a "Super Dry Freshness Gift Card".
In addition, Super Dry stores will also be running a campaign where you can win BLACKPINK's original Kinkin tumblers and display their visuals.
You can feel "BLACKPINK" with Super Dry even at home. Other promotion schedules and details will be posted below from time to time!
BLACKPINK "Asahi Super Dry Ambassador" Special Website:
https://www.superdry.jp/blackpink/