[MelOn #1, Billboard Global #1...Overseas media: Surpassing "BTS" and "BLACKPINK"]
The debut song "Golden" by the virtual girl group "HUNTR/X" in "K-POP Demon Hunters" has reached number one on the US Billboard charts.
It ranked 6th on the latest main single chart HOT100 (dated July 19th). The song entered the chart at 81st place in the first week of its release, and rose to 6th place in two weeks, becoming the highest-selling K-POP song of all time.
The song has garnered 18.8 million streams, 950,000 radio airplay points, and 3,000 music sales in the U.S. This is a virtual character
This is an unusual achievement for a content based on such a platform. Overseas media also took notice, reporting that "the virtual K-pop rookie has surpassed BTS and BLACKPINK."
The response has been enthusiastic in Korea as well. "Golden" topped real-time charts on Korea's leading music platforms MelOn and Genie.
It also topped the Spotify Daily Top Songs chart in the US, and topped the Billboard Global Chart Global 200 and Global (US) charts.
Not only the song but also the music video has received an explosive response.
The music video for "Golden" exceeded 43 million views in just three days after it was uploaded. Character settings and virtual interview footage of the members of "HUNTR/X"
Their social media activities provided an immersive experience similar to that of a real idol group, and they built a fanbase. Fans created dance challenges on Twitter and TikTok,
Illustrations, cover videos, and more are being actively shared, and a "secondary creation ecosystem" is also forming. A petition has even been started in overseas fan communities hoping for an actual debut of "HUNTR/X."
Expectations for the production of season 2 are also growing. ["K-POP Demon Hunters" is popular...National Museum of Korea's "museum goods" are also hot]
This popularity is spreading beyond music to the offline consumer market. "K-POP Demon Hunters" related goods are selling out one after another.
According to the National Museum of Korea on the 17th, the "Kachi Tiger Badge" and "Hat with Strap Ballpoint Pen" were sold out almost immediately after they were put into stock.
This is a "museum goods" that reinterprets the tiger pattern of the Korean era in the style of an animation character, and is not a joint project in collaboration with "K-POP Demon Hunters."
However, this was planned as part of the exhibition merchandise strategy due to the sudden increase in demand for related products. On the 11th, when the additional sales of the "Kachi Tiger Badge" took place, the number of visitors to the "Museum Goods" online shop was about
The number of visitors was 500,000, a 70-fold increase from normal. On the 17th, the average number of visitors was also at 300,000 to 400,000.
Clothing and accessories featuring "K-POP Demon Hunters" characters
Secondary products such as saris and art books are also selling out quickly online, with some items even commanding premium prices.
This is the success of the "Virtual IP (intellectual property rights) based industrialization model" following physical consumption.
Popular culture critic Shim Jae-geol said, "In the pop market, the quality of the music and the artist's storytelling are the two main factors that attract the public, but 'K-POP Demon Harmony' is a
"The structure of 'Inters' hits the mark," he said, "and naturally induces empathy with real musicians, proving the demand and influence of virtual IP in the global market."
He continued, "It's unfortunate that the old method of revealing the singers themselves, as in previous OST marketing, is still in place, but depending on how they reorganize their future strategies, we can create an outstanding global star.
It can be developed as an IP," and "Even if it's not animation, if he releases a follow-up album as a musician character, he has gained the foundation to achieve great success."
2025/07/18 06:43 KST
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