Actor Park Bo-Gum becomes the new face of Korean tourism... ”Never Ending Korea” begins

Actor Park BoGum will promote the charm of Korean tourism to the world. He has appeared in many dramas including "New Jeans" (2024), Lee Jung Jae (2023), and "BTS" (2022).
Following many other Korean Wave stars, he was appointed as an honorary ambassador for Korea Tourism. On the 24th, the Ministry of Culture, Sports and Tourism announced on the Korea Tourism Promotion YouTube channel "Imagine Your
Korea" released a teaser video for the 2025 Korea Tourism Overseas Campaign and announced that Park BoGum has been selected as the new face of Korea tourism.
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization have appointed the top Korean stars of the day, such as "NewJeans," Lee Jung Jae, and "BTS," as "Korea Tourism Honorary Ambassadors."
Park Bo-Gum, who will lead this campaign, is loved for his role in the Netflix Hot Topic drama "Thank You" and is expected to be a star for the next year with his delicate acting skills.
The campaign will promote the appeal of Korean tourism. Recently, travel consumers are looking for personalized trips that fit their personal tastes and sensibilities, rather than a standardized trip.
We invite you to become public and experience the infinite charms of Korea for yourself. Park BoGum conveyed the message, "Will you be the protagonist of this story?" in the teaser video released on the same day.
On the 29th, the Ministry of Culture, Sports and Tourism and the corporation announced that Park BoGum will be the honorary ambassador for Korea Tourism in 2025.
The second advertisement will feature Park BoGum's main job and his second character in a short film and music video.
The music video was produced in the form of a video. Park BoGum also sang the theme song for the music video, "On My Way." It was produced by a production team under the famous K-pop producer KENZIE.
The theme song, written and composed by KZLAB, can be listened to on major music platforms such as Spotify and Melon from this day.
The Ministry of Culture, Sports and Tourism and the corporation are also teaming up with Netflix to release representative K-contents such as “Squid Game” and “Now, We
"My school is..." was remade as a Korean tourism promotional video.
Since its release on the 3rd, the number of views has exceeded 8.4 million as of the 23rd.
"Escape to Korea-Better Together" will be released on August 7. At the preview screening of the Korea Tourism overseas campaign advertisement that will be held along with the appointment ceremony,
The film was produced to support tourism recovery in Gyeongsang Province, which was hit by a massive forest fire, and Jeolla Province, which was hit by difficulties after the Jeju Airlines crash last year.
We will also introduce the theme ads "Gyeongsang" (Gyeongsang, Where Energy Never Sleeps, Beauty Moves Hearts).
The Ministry of Culture, Sports and Tourism and the corporation will be running promotional posters for Korea tourism on electronic billboards at Landmark in 16 major cities, including New York Times Square, Tokyo, Beijing and Bangkok, until November.
The video will be broadcast on YouTube and Netflix, targeting major tourism markets in over 20 countries.
More than 85 percent of the eight episodes were filmed in tourist spots outside of Seoul. "We hope to contribute to the revitalization of local tourism by finding and introducing hidden tourist resources that are not well known to foreigners," he said.
I tried my best," he said.