BLACKPINK's JENNIE appointed as Seoul Tourism Foundation's public relations ambassador

The city of Seoul and the Seoul Tourism Foundation have appointed global K-pop artist Jennie as the honorary tourism ambassador for Seoul for 2013.
JENNIE is globally recognized and has a great influence in various fields such as music, fashion, and lifestyle.
He has shown his deep affection for Seoul by saying, "Seoul is a city of inspiration for me," and "Seoul's sensibility immediately becomes my style."
It is expected that this campaign will perfectly harmonize the sophisticated and sensual image of Seoul with Jennie's charm.
The campaign aims to convey the infinite stories that unfold in Seoul with the message, "Absolutely in Seoul."
The first episode, "DALTOKKI," is structured like a short film, with the main character Jenny visiting Gyeongbokgung Palace, Nodol Island, Seongsu-dong, and other places.
The second video, “SEOUL
In the "SEOUL CITY" section, JENNIE will be introducing "SEOUL CITY" recorded in her first solo full album "Ruby."
Using the music from "CITY," JENNIE will showcase the special synergy between JENNIE and Seoul. In the video, JENNIE is seen making tuseok (bean paste), a traditional craft technique that brings Korean "beauty" to a modern level.
She will appear in a dress decorated with tin, once again promoting Korean culture. The campaign content will begin with a teaser on Thursday, July 31st, and will be available on VISIT
The campaign will be released worldwide through SEOUL's YouTube and SNS channels. Along with the campaign video, people can recommend places in Seoul they would like to visit in the comments section.
In particular, a random drop event for "digital goods" will be held, where fans can get their hands on posters featuring JENNIE and Seoul.
This promotional video for Seoul tourism will be broadcast through influential outdoor media in major cities overseas, including the United States and Australia, and is expected to attract keen interest from global fans.
The campaign will be exposed to the world, including the US, Europe, and Asia, through major global television channels such as NBC Universal, to enhance its publicity effects.
Kil Ki-young, CEO of the Seoul Tourism Foundation, said, "Through this collaboration with JENNIE, we hope to promote the various charms of Seoul to the world and reach 30 million tourists visiting Korea.
I will contribute," he said.