”ILLIT” and the Japanese single record ”Topping” are used in advertising music and are hot topics... Singer-songwriter Nomurasaki writes and composes the light-hearted atmosphere

ILLIT's new song has been partially released as a Japanese commercial song, raising fans' expectations.

On the 2nd, according to BELIFT LAB, 'Topping', a track from ILLIT's first Japanese single, 'Toki yo Tomare', was selected as the advertising music for a new collection of global fashion brand sneakers. They are currently active as local ambassadors.

　On the same day, the brand released an advertisement video on its official website featuring a portion of the 'Topping' track. The video features the members' pure vocals and lively melody, creating a cheerful atmosphere. The members' excited preparations for going out together harmonize with the video, sparking curiosity about the original song.

　'Topping' is a pop number expressing the diverse emotions of a girl on the eve of her first date, composed and written by singer-songwriter Noa, who created the original song for the short film platform hit 'Any Angle'. The collaboration between ILLIT, dubbed the “short film powerhouse,” and Noa is expected to generate enthusiastic fan reactions.

　The first single 'Time, Stop' by ILLIT, set for release on September 1st in Japan, features not only noa but also Japanese singer-songwriter Mulasaki Ima. Mulasaki Ima, who made a strong impact on overseas social media with last year's release “The Enchanting Woman A,” has written the lyrics for the title track 'Time, Stop,' and is expected to further enhance the song's trendy appeal.

　In addition, ILLIT continues to target the preferences of fans aged 10 to 20 worldwide by releasing limited editions and items in collaboration with the globally popular character Care Bears.

　Meanwhile, ILLIT will hold a fan concert titled '2025 ILLIT GLITTER DAY IN JAPAN' at the Pia Arena MM in Yokohama City, Kanagawa Prefecture, from the 10th to the 11th, where they will meet with fans.