BTS' V and COMPOSE COFFEE Collaboration Work Surprise Release... Promoting Korean Coffee with 'V COMPOSED'

COMPOSE COFFEE will release three new menu items from its collaboration with BTS member V, titled 'V COMPOSED', on the 12th.

According to COMPOSE COFFEE, “V COMPOSED” was developed based on the concept of a cup of coffee composed by V. The new products consist of Rich Allegro, Yuzu Staccato, and Dolce Serenade. Inspired by V's unique atmosphere and musical sensibility, which have been featured in collaborations with the brand since 2023, each product captures a different mood, reflecting V's diverse charm in a way that flows like a sweet melody.

First, Rich Allegro is a tea variation harmonizing green mandarin, chamomile, and rich flavors, with a distinctive sweet and refreshing red grass (Crenoa) flavor. Yuzu Staccato combines the refreshing juice of Kofun (high-spirited) yuzu with grapefruit smoothie, offering a balanced blend of slight bitterness and freshness. Finally, Dolce Serenade is a blend of COMPOSE's signature milk, Korean honey, and espresso, leaving a soft and deep aftertaste.

Along with this, 'COMPOSE COFFEE' will release two teaser videos for its new advertising campaign on digital displays at 2,900 stores nationwide on the 12th. This is part of a pre-release communication strategy to build anticipation among consumers ahead of the main video release.

The teaser video features a single shot that leaves a strong impression with its deep gaze and delicate gestures, which only he can express. It is a video that intuitively conveys the brand image that 'COMPOSE COFFEE' aims to achieve. It naturally heightens curiosity about the main advertisement, which will be released soon, and creates anticipation among viewers.

A representative from 'COMPOSE COFFEE' stated, “Along with the launch of the three new menu items, we plan to begin showing the teaser video for the new advertising campaign at stores starting on the 12th. We hope you will look forward to the new advertising campaign, which embodies the philosophy of ‘COMPOSE COFFEE.’”

The advertising campaign will be unveiled starting on the 19th through various consumer touchpoints, including digital displays and outdoor advertisements at over 2,900 'COMPOSE COFFEE' stores nationwide in Korea, as well as social media channels. To commemorate the launch of the advertising campaign and the new menu, the company plans to further strengthen emotional connections with consumers through various promotions, including discount events on a first-come, first-served basis.