”BIGHIT Newcomer” ”CORTIS” Short-Form Promotion is Hot Topic

BIGHIT MUSIC's new boy group CORTIS is bringing freshness to the group with their promotional activities that actively utilize short forms.
On the 16th, CORTIS released the title track of their debut album, "What You
They posted two videos containing hints about "Want." The members used the song title to
Instead of revealing snippets of the music video, the group will be showing various short videos.
The way they give hints through the program is refreshing. In particular, they add clues to the lyrics and choreography of the new song to the members' everyday lives, such as on set and in the practice room, stimulating the viewer's curiosity.
The promotional activities, which actively utilize short forms, show the distinctive characteristics of a group made up entirely of teenagers.
The content that only a "crew" can present plays a major role in captivating users. They plan, shoot, and edit their own independently produced music videos, remixed music, and dance challenges.
They are bringing joy to fans who are waiting for their debut with a variety of posts, including lectures.
The audio of "Want" and a conceptual performance film will be released.