Hyundai Department Store to open permanent store in Shibuya, flagship store in Omotesando next year - South Korean media

On September 19th, Hyundai Department Store will open a permanent store of "The Hyundai Global," a store selling Korean products in overseas retail stores, at Shibuya PARCO in Tokyo.
This is the first time the company has opened a permanent store in a book store. The company plans to open five retail stores over the next five years. The company has a track record of operating pop-up stores for a total of 43 brands in Japan.
In May 2025, the company invested approximately 30 billion won (approximately 3,192,130,000 yen) in Mediquitous, a startup operating an online fashion mall in Japan.
) invested. Medicotos has been operating the online fashion mall "NUGU" in Japan since 2020. The first Hyundai Global store to be opened by Hyundai Department Store in Japan is
The brand will be changed every one to two months. The first brand to appear will be "Trimming Bird." Products including wide pants with a vintage Jisoo pattern will be available from October 16th.
In the first half of 2026, the company will open a flagship store in Omotesando, Tokyo, measuring approximately 660 square meters. After that, it plans to gradually expand its stores to major cities in Japan.
The company will also open its own page, "The Hyundai Global (tentative name)," within the "NUGU" online mall.