Park BoGum's ”Neverending Korea” campaign showcases his charm through collaborations with Korean brands

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization have launched a global Korean tourism campaign called "Never Ending Korea."
As part of the "Korea" initiative, we will collaborate with Korea's leading brands to attract potential tourists from around the world to Korea.
First, together with the fashion platform MUSINSA, a global event will be held in 13 regions including the US, Canada, Japan, and Indonesia from the 25th to September 8th.
Mushinsa's global online store will recommend fashion styles that perfectly match the tourist spots featured in the Korea tourism video and sell related items.
The curated collection will be on display. Unhyeopyeong Beach in Taean will be selling trunk pants with a natural concept, while Kongryunsan in Pohang will be selling trunk pants.
The plan is to propose a functional windbreaker to the King. After watching the video, a lottery event will be held to give away round-trip air tickets to Korea to customers who purchase the promotional products.
In 2019, they plan to hold a pop-up store for Mushinsa in Tokyo and continue the joint promotion. LG Electronics stores in 12 countries, including Hong Kong, Singapore, and Indonesia, are also promoting the Korean tourism campaign.
In Singapore, after watching the video, a consumer event is being held in which customers who purchase LG Electronics products will be entered into a lottery to win a round-trip ticket to Korea.
The company will broadcast the "Neverending Korea" campaign video for the entire month of September on outdoor billboards in New York's Times Square and London's Pickering Street to promote Korea's
In addition, the corporation also promoted fashion brand Martin Kim (MA) at the Lollapalooza Festival in Chicago, USA, which was held from July 31st to August 3rd.
In collaboration with OLIVE YOUNG (OLIVE TIN KIM), they unveiled a limited edition T-shirt for the APEC 2025 event.
A joint event will be held at the Global Mall of Young until August 30th, and in October, a photo booth brand "Life 4 Cut" and
Han Yeo-ok, head of the brand content team at the Korea Tourism Organization, said, "We are promoting various projects, including Korean fashion and beauty.
"We planned this collaboration to convey the appeal of traveling to Korea to the growing number of Korean fans in the industry," he said, adding, "We will continue to promote the appeal of Korean tourism together with multiple Korean brand companies that have expanded overseas."
I intend to spread the word widely."