The company unveiled the new Air for the first time, which also boasts improved durability and camera performance.
On the 9th (local time), Apple held a "awe" event at its headquarters in Cupertino, California.
An event was held with the slogan "dropping (surprise)" to introduce the new product.
At the event, a new smartwatch and an updated model of the high-end AirPods were also unveiled. CEO Tim Cook said, "iPhone
"The Air is a complete game changer," he emphasized. Apple has seen a decline in demand in recent years, but the iPhone 11 Pro, which remains its largest source of revenue and accounts for more than half of its total sales, is still a major source of revenue.
The company introduced new models to maintain the popularity of its smartphones. The smartphone market is already saturated, and competition is intensifying in countries like China.
The new Air model features ceramic shields on the front and back of the device for added durability. It's just 5.6mm thick.
The company describes it as "very light." The Galaxy S25 Edge, released by Samsung Electronics earlier this year, is 5.8mm thick.
The "Air" name was taken from the existing MacBook and iPad lineup. The model includes Apple's in-house designed Bluetooth and Wi-Fi.
It is equipped with the Fi chip and an improved, high-speed version of the Apple modem used in the iPhone 16e.
The Pro model features a new aluminum design and a heat-reducing system, and its performance is comparable to that of the iPhone
Apple explained that this is a 40% improvement over the 16 Pro, which also has a ceramic shield on both sides.
The Max model is equipped with a 5,000mAh battery, making it the largest battery capacity of any iPhone to date.
The base model of the iPhone 17 will cost $799, the iPhone 17 Air will cost $999, and the Pro will cost $1099.
The Max starts at $1,199. The iPhone 16 Pro was $999, but the 17 Pro is now $100 more expensive.
The announcement was evaluated as containing no surprises other than what was already known to the market. Apple's stock price rose to 1.5 at 2:10 p.m. on the New York Stock Exchange.
As of five minutes, it was down 1.5% to $234.38.
2025/09/10 14:24 KST
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