BTS JIN's ”Aigin” opens first overseas pop-up store in Shibuya

IGIN, a brand of Korean premium alcoholic beverages, will hold its first overseas pop-up event in Shibuya, Tokyo from the 15th to the 19th of next month.
After selecting BTS's JIN as its global ambassador, Aigin has expanded beyond Korea into the Asian alcohol market.
This is a representative Korean alcoholic beverage brand, and at the Tokyo pop-up store, they are promoting "IGIN APPLE GIN JAPAN
Edition (Aigin Apple Gin Japan Edition) will be unveiled for the first time.
This product is Aigin Apple Gin's first global edition, a special version for the Japanese market. The pop-up store will be located at OPEN BASE in Shibuya.
It will be held at "SHIBUYA" for five days, and admission will be by advance reservation only, with admission every hour. In addition, for each Japan edition purchase, four bottle hang tags with photos of "BTS" will be given.
A Genie's Lamp official said, "The pop-up in Shibuya, Tokyo is the starting point for our full-scale global expansion," and "Through Aigin, we hope to expand our Korean presence in more overseas markets."
The country also intends to present new possibilities for alcoholic beverages." Tickets for the pop-up store can be purchased online in advance and are limited to two per person. The store is open from 10:00 p.m.
The store will be open from 11am to 8pm, with the first day opening at 2pm. Meanwhile, Genie's Lamp, established in 2022, offers apple gin, a distilled alcohol made primarily from domestic rice and apples, and RTDs.
It mainly produces apple tonic.