”aespa,” ”IVE,” and ”LE SSERAFIM”: What is the unique strategy behind their rapid growth in the US?

A new trend is emerging in the global success of K-POP girl groups, which has been led by BLACKPINK and TWICE.
Girls groups are gradually making their presence felt in America, the home of pop music. Among them, the most prominent are "aespa", "IVE", and "LE
They are not just releasing English songs, but also collaborating with local artists, appearing on famous TV shows, and holding tours.
They are aiming to capture the hearts of local fans through active activities. In 2022, aespa will be signing with the global music label Warner Music.
They formed a partnership with "Life's Too Much" and began to make inroads into the global market.
Short" and held a showcase at "YouTube Theater", signaling their activities in the US. After that, they will embark on their first world tour "SYNK
They met with fans in eight North American cities through "HYPER LINE" and expanded their activities. Starting in Seattle, they went on to Oakland, Los Angeles, Mexico City, Orlando, and Charlotte.
The second world tour "SYNK : PARALLEL" was held in nine cities in North and South America, including New York, Newark, Toronto, and Chicago.
LINE" proved the influence of "aespa," which has been steadily expanding, with all performances sold out.
She appeared on Good Morning America and Fox TV's popular talk show The Jennifer Hudson Show, and released her new song "Rich
At the showcase celebrating the release of their second single, "LOVE DIVE," IVE said, "One of our goals is to expand overseas."
After that, Kakao Entertainment, the parent company of the management office, acquired Columbia Music, a subsidiary of Sony Music.
Based on this partnership, they will embark on their first world tour, "SHOW WHAT I WANT" in 2023.
Unlike aespa, who released their English songs first and made a strong impression in the local area, they started with a tour, but they only held concerts in Los Angeles, Oakland,
They sold out their Newark concert, highlighting their presence. They also performed at Lollapalooza, one of the world's largest music festivals.
They recently took to the stage of their second world tour, "SHOW WHAT I WANT" and solidified their position as a team.
AM" has been announced, drawing anticipation from overseas fans. "LE SSERAFIM" is showing its unrivaled strides at the forefront of the American market. Compared to other groups,
They are praised for being early to enter the local market and leading the way in the market.
In this way, they proactively used marketing strategies that are popular overseas.
He steadily gained recognition through collaborations with legendary guitarist Nile Rodgers and famous bogging dancer Deshaun Wesley.
Especially major awards ceremonies like the 2024 MTV Video Music Awards and NBC's signature morning show, TODAY
After building a strong fan base, they embarked on their first North American tour, "EASY SHOW," this year.
CRAZY HOT" in 2019. Tickets sold out in seven cities, proving the group's explosive interest. The audience's enthusiastic reactions and sing-alongs were shared on social media, proving their true popularity.
The album, which includes the title track "CRAZY" from their 4th mini album, which received the hottest response at the concert, was ranked #1 in the top 100 in the American music media "Billboard".
They re-entered the charts on both the World Albums chart and the UK Official Physical Singles chart.
They are the first K-POP girl group to be featured on NBC's popular American variety show, "America's Got Talent."
He also appeared on "K-POP Entertainment" and left a strong impression. He is also the only "K-POP" artist to collaborate with global company "Amazon Music" and hold an offline pop-up store.
-POP" girl group. In this way, "aespa", "IVE" and "LE SSERAFIM" are expanding their presence in the US in their own ways.
In America, the center of the global music market, attention is focused on the future activities of these girls, who will inherit the talent and popularity of BLACKPINK and TWICE.